Contact: Gary Camp
Sr. Director of Communications
Dover International Speedway
May 14, 2008
Dover International Speedway and AAA Mid-Atlantic
announce seven-year partnership extension that includes
the Monster Monument at Victory Plaza
DOVER, Del. — Dover International Speedway and AAA Mid-Atlantic announced today a seven-year partnership extension that includes sponsorship of Dover’s new focal point, the Monster Monument at Victory Plaza, presented by AAA. The seven-year agreement also includes the entitlement of Dover’s annual NASCAR Craftsman Truck Series race, the “AAA Insurance 200,” and solidifies AAA as the Official Auto Club and Home, Life, and Automobile Insurance of Dover International Speedway.
As presenting sponsor of the Monster Monument at Victory Plaza, AAA will have prominent signage surrounding the 46-foot monument outside of Turn 4 at the Speedway. Nearly five stories tall, the structure depicts Miles the Monster bursting out of the concrete ground, carrying with him a full-scale stock car in his right hand, and features a tribute to all Dover winners around the base of the structure.
“We’re pleased to have AAA continue our outstanding partnership for another seven years,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “AAA is a leader in the automotive, travel and financial industry and a valuable partner for the Speedway. We’re excited to have them on board for Dover’s 40th anniversary season with the new monument and plaza. This area is sure to be a major attraction and photo opportunity for all visitors to the property for many race weekends to come.”
“When AAA pioneered automobile competition more than 100 years ago, we could not have imagined motorsports would grow into the sport it is today,” said Donald R. Gagnon, President and Chief Operating Officer, AAA Mid-Atlantic. “This signature landmark gives race fans something to talk about and gives Delaware another tourism attraction in its state capitol. AAA knows that race fans will be as excited as we are about the new Monster Monument.”
AAA Insurance has been the title sponsor of Dover’s annual NASCAR Craftsman Truck Series race since 2006. NASCAR veterans Mark Martin and Ron Hornaday Jr. have each hoisted a “AAA Insurance 200” monster trophy over their heads after winning at the Monster Mile.
The new Victory Plaza features a 38-foot entrance archway and over 190,000 colorful pavers lined with clusters of flag poles. Large banners are mounted on the poles that feature current and retired drivers commemorating Dover’s storied, 40-year history. Also, 26 Community speakers surround the Monster Monument and Victory Plaza area. The high-end, weatherproof speakers are used in many major ballparks and sports venues across the country and will create an electric atmosphere in the area all weekend long.
Victory Plaza will be the site of many attractions throughout the May 30 – June 1, 2008 weekend including free autograph sessions for ticket holders with Rusty Wallace, Bobby Allison and Joey Logano, live music, a sand sculptor, strolling entertainment and more. The plaza will serve as the main entrance used by race fans staying in the various RV lots at the Speedway and general parking areas on the east side of the facility.
Tickets are still available for the May 30 “AAA Insurance 200” NASCAR Craftsman Truck Series race, May 31 “Heluva Good!® 200” NASCAR Nationwide Series race and June 1 “Best Buy 400 benefiting Student Clubs for Autism Speaks” NASCAR Sprint Cup Series race.
To purchase tickets, or for more information, call 800-441-RACE or visit DoverSpeedway.com.
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About AAA Mid-Atlantic
AAA Mid-Atlantic is the nation's fifth largest auto club with 3.8 million members in Delaware, Maryland, New Jersey, Pennsylvania, Virginia and the District of Columbia, providing automotive, travel, personal insurance and financial services. AAA has represented motorists and travelers for more than 100 years. Nearly 27 percent of U.S. drivers are AAA members. For more information, visit www.AAA.com.
About Dover International Speedway
Dover International Speedway is owned by Dover Motorsports, Inc. (NYSE: DVD), a leading promoter of motorsports events in the United States. DVD subsidiaries operate tracks in three states, and present more than 500 motorsports events each year. This includes 16 major, national events which operate under the auspices of three of the premier sanctioning bodies in the U.S. — NASCAR, NHRA, and IRL. Dover Motorsports, Inc. also owns and operates Gateway International Raceway near St. Louis, Mo., Memphis Motorsports Park in Memphis, Tenn., and Nashville Superspeedway near Nashville, Tenn.
Press release: One monster of a structure: The Monster Monument at Victory Plaza planned for Dover International Speedway
Press release: Dover International Speedway and AAA Mid-Atlantic announce seven-year partnership extension that includes the Monster Monument at Victory Plaza
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