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February 22, 2013

2013 Firefly Music Festival first-day sales surpass 2012 attendance in one hour

First-day ticket sales exceed festival director’s projections

As soon as tickets for the second-annual Firefly Music Festival went on sale at noon ET Thursday, Feb. 21, fans flocked to the festival website and purchased enough tickets that it surpassed its total 2012 sales within the first hour.

Pre-sale tickets for the 2013 event sold out in July 2012, within days of going on sale. But for its second act, Firefly sold out all early bird tickets within seconds and worked its way through two other price tiers, now sitting in Final Pricing on the second day of sales.

To learn more about Firefly Music Festival, click here.

“Firefly fans showed today how much they are sharing in our excitement for year two of the festival and we can’t thank them enough,” said Firefly Director Greg Bostrom. “Today’s response in sales has exceeded our expectations. We’re working hard until June to bring Firefly back to The Woodlands on an even grander scale than our inaugural year.”

On-site camping accommodations are also moving quickly. Front row and general camping are nearing sell-out, while other on-site accommodation options, including RV and glamping, are now limited.

Potential festival-goers flooded the Firefly site on day one of sales in hopes of scoring one of the highly sought after three-day festival passes for a bill that includes superstar acts like the Red Hot Chili Peppers, Tom Petty and the Heartbreakers, Vampire Weekend, Foster the People, the Yeah Yeah Yeahs, The Avett Brothers, Calvin Harris, The Lumineers and 63 additional acts.

The remaining tickets are going fast, so to lock yours up now visit www.FireflyFestival.com.

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Dover Motorsports, Inc. (NYSE: DVD) is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Del. and Nashville Superspeedway near Nashville, Tenn. The company also hosts the annual Firefly Music Festival on its property each summer. Produced by Chicago-based Red Frog Events, the four day event features more than 100 bands on seven stages in The Woodlands at Dover International Speedway. For further information, log on to www.dovermotorsports.com.