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DOVER, Del. – Dover International Speedway and 5-hour ENERGY® are proud to announce that they have renewed their partnership into the future, with 5-hour ENERGY serving as the title sponsor for the June 2, 2012 “5-hour ENERGY 200” NASCAR Nationwide Series race at the Monster Mile.
Race fans who visit the track on race weekend will have the chance to try 5-hour ENERGY while enjoying the action on the track, as brand representatives will be stationed throughout the Speedway and Dover Downs Hotel & Casino passing out complimentary samples.
“We are pleased to extend our partnership with Dover International Speedway and Dover Downs Hotel & Casino. The staff does a great job in helping us achieve our marketing objectives and expose new consumers to the benefits of 5-hour ENERGY. We look forward to another great 5-hour ENERGY 200,” said Rise Meguiar, vice president of sales for Living Essentials, makers of 5-hour ENERGY.
The extension at Dover International Speedway is just another step in a growing NASCAR presence for 5-hour ENERGY, as the company was the sponsor for the 2011 spring NASCAR Nationwide Series race at the Monster Mile. In addition, 5-hour ENERGY will have a full-time NASCAR Sprint Cup Series presence next year as the primary sponsor for the Michael Waltrip Racing No. 15 Toyota, driven by Clint Bowyer.
“We’re happy to extend our partnership with 5-hour ENERGY,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “Our unique location in the heart of the mid-Atlantic region, which features the largest sporting venue in the area, a 500-room hotel and full-service casino, provides 5-hour ENERGY with the opportunity to interact with hundreds of thousands of existing and potential customers.”
Fans can follow 5-hour ENERGY on Twitter at @5hourENERGYGuy, “like” the Facebook page at Facebook.com/5hourENERGYShot or log on to www.5hourENERGY.com for more information about 5-hour ENERGY products, the motorsports program, and various contests and promotions.
In addition to the June 2, 2012 “5-hour ENERGY 200” NASCAR Nationwide Series race, tickets are now on sale for the June 1, 2012 “Lucas Oil 200” NASCAR Camping World Truck Series race and June 3, 2012 NASCAR Sprint Cup Series race. For tickets or more information, call 800-441-RACE or click here.
About 5-hour ENERGY®
5-hour ENERGY® is the original liquid energy shot. Introduced in 2004, it is designed to help working adults maintain a feeling of energy and alertness. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, and as much caffeine as a cup of the leading premium coffee. It’s available at most major retailers.