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June 12, 2013

Charitable donations highlight May 31-June 2, 2013 race weekend at Dover International Speedway

DOVER, Del. – Autism Speaks, the National Law Enforcement Officer’s Memorial Fund, and a wounded warrior and his family highlighted the list of charitable donation beneficiaries throughout the May 31-June 2, 2013 race weekend at Dover International Speedway, as “giving back” was a common theme throughout the three-day event.

With FedEx, Autism Speaks and Dover International Speedway again teaming up to present Sunday’s “FedEx 400 benefiting Autism Speaks” NASCAR Sprint Cup Series race, the world’s leading autism science and advocacy organization was, for the seventh straight year, able to raise funds and awareness for the cause throughout race weekend.

With events like the Autism Speaks Day at the Races ticket package, a sensory friendly ticket option for families with children on the autism spectrum, and the NASCAR Unites Track Walk occurring on race weekend, FedEx and the Speedway were able to present a donation check of $50,000 to Autism Speaks during pre-race ceremonies on Sunday.

In addition, Dollar General partnered with Autism Speaks for a month-long campaign during Autism Awareness Month in April, with customers making in-store donations to the charity. During pre-race for Saturday’s event, Dollar General presented Autism Speaks with a check for $1,113,000.

For the fifth straight year, the Monster Mile and National Law Enforcement Officer’s Memorial Fund partnered together to create a special ticket package for the law enforcement community, raising $6,180 to help the Memorial further its cause in recognizing our fallen law enforcement heroes.

During pre-race ceremonies for Sunday, a unique donation was made as Chase Bank and The Military Warriors Support Foundation donated a fully renovated, three bedroom house in Milford, Del. to Lance Corporal William Puffenbarger and his wife, Katya. Lance Corporal Puffenbarger was awarded a Purple Heart for his injuries sustained while performing combat operations in Iraq.

“At Dover International Speedway, we’re always looking for ways to give back to causes we believe in, and our event weekends provide us with the perfect opportunity to call upon the generosity of our race fans to help us in supporting those causes,” said Michael Tatoian, executive vice president and COO of Dover Motorsports, Inc. “It’s a good feeling for everyone at the Speedway to walk away from a race weekend knowing we were able to give back.”

The track also was able to give back to its fans, by implementing two new offerings that increased the convenience of their race weekend experience, as Flash Seats and the Monster Fan Card were successful in their first run at the Monster Mile.

Flash Seats, the electronic ticketing system of the Monster Mile’s ticket provider, Veritix®, allowed fans to conveniently swipe in at the gates on race day with no paper tickets, using a credit card. Flash Seats also includes the ability to easily transfer tickets to anyone electronically, right up to the start of the event and eliminates lost and stolen ticket issues.

In its first go round at Dover, the Flash Seats option was used by more than 2,000 ticket accounts, for a total of approximately 6,500 tickets, a very high number considering the Monster Mile is the first NASCAR track to use this ticketing option.

The system was fully integrated in its first run, as Flash Seats were available in all grandstand sections throughout the weekend, as well as for entrance to the Monster Mile Club, the track’s Sunday morning hospitality ticket add-on.

The Monster Mile Fan Card was issued to more than 2,000 fans on race weekend, giving fans the chance to have one card — linked to a credit or debit card — that was usable at all Dover International Speedway merchandise tents, driver merchandise haulers, Racing Electronics stands and all Dover Downs Hotel & Casino restaurants on site.

Fans that took advantage of the Monster Fan Card were given the following incentives:

  • $5 off a purchase of $50, or $10 off a purchase of $100 at all driver merchandise haulers
  • $10 off a purchase of $50 or more at the Monster’s Closet Tent Store
  • 10% off their bill at any Dover Downs Hotel & Casino restaurant, including Frankie’s Café at the Monster Mile
  • A free additional headset with any scanner rental at Racing Electronics

The card was also usable as part of the Flash Seats delivery system for swipe in at the gate, and plans are to extend the benefits of the card beyond the track and outside of race weekend.

Both the Flash Seats delivery option and Monster Fan Card will return to Dover International Speedway for the Sept. 27-29, 2013 race weekend, which includes the Sept. 29 “AAA 400” NASCAR Sprint Cup Series race, the Sept. 28 NASCAR Nationwide Series race and the Sept. 27 NASCAR K&N Pro Series East race.

For tickets or more information, call 800-441-RACE or click here. You can also keep up with the Monster Mile at Facebook.com/DoverInternationalSpeedway or on Twitter at @MonsterMile.

 

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Dover Motorsports, Inc. (NYSE: DVD) is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Del. and Nashville Superspeedway near Nashville, Tenn. The company also hosts the annual Firefly Music Festival on its property each summer. Produced by Chicago-based Red Frog Events, the four day event features more than 100 bands on seven stages in The Woodlands at Dover International Speedway. For further information, log on to www.dovermotorsports.com.