Independent media agency Crossmedia, announces today that it has won the media agency of record account of Dover International Speedway located in Dover, Del. The agency won the account in a review with undisclosed agencies. The account will be handled out of the Philadelphia office of Crossmedia.
Considered the fastest one-mile race track in the world, Dover is home to spring and fall NASCAR weekends, which include the NASCAR Sprint Cup Series, Nationwide Series, Camping World Truck Series and K&N Pro Series East. The 113,000-seat venue is well known among race fans as the Monster Mile. The property in Delaware is also the site of the annual Firefly Music Festival. In 2014, Firefly will welcome more than 100 of rock and popular music’s biggest acts to The Woodlands at Dover International Speedway on June 19-22.
“Dover International Speedway is a true legend in the racing world, with an incredible and storied history,” said Chris Ebmeyer, head of Crossmedia’s Philadelphia office. “It’s home to NASCAR races, but it’s also a true brand experience and destination in itself. To be able to partner with the team at Dover on such a legendary initiative, and drive the business forward, is thrilling.”
Crossmedia will handle all media planning and buying for the venue, including TV, radio, print, online and non-traditional media. The agency’s first campaign for Dover will launch in conjunction with the Daytona 500 on Feb. 23, in key markets within the region.
Crossmedia is an independent full service communications planning and media services agency with offices in New York, Philadelphia, Los Angeles, Dusseldorf, Hamburg and Berlin. It has earned two Advertising Age Best Small Agency awards (2011 and 2012) and was named by Adweek as a pioneering “New Model Agency,” the only media agency recognized in these categories. A fully transparent alternative to traditional media agencies, Crossmedia focuses on close creative collaborations with clients and agency partners, and provides real-time media analytics. Crossmedia clients include Jägermeister, Madison Square Garden, Whole Foods Market, People Magazine, Pacific Sunwear, New Era Caps, KIND Snacks, Scotland’s National Tourism Organization and Premier Exhibitions.