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June 29, 2011

Dover International Speedway announces new pricing program for 2012 races

DOVER, Del. – On the heels of the 2012 race dates announcement last week, Dover International Speedway officials announced today a new, three-tiered pricing program beginning with its June 1-3, 2012 race weekend, with some of the lowest prices the track has offered in more than a decade for fans who purchase their tickets early.

Click here to see a graph explaining the new pricing program.

The three-tiered system was implemented to make races at Dover International Speedway more affordable to the track’s dedicated fans, and is set up to reward those fans for committing to the Monster Mile early. Fans who purchase their tickets before the preferred period deadline of Aug. 24, 2011, for instance, could receive a $ 45 ticket for next year’s spring race that would have cost them $ 84 in 2011. That’s a savings of $ 39 on a great seat, and provides a strong incentive to buy early.

“In this current economy, we realized the need to help out our most loyal customers and make it even easier for new fans to experience the Monster Mile,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “Fans who purchase tickets for the races here in Dover deserve an opportunity to lock in the best price in advance of the event. If they are willing to commit to us early, we are willing to commit our best price to them.”

The first deadline for the best pricing is Aug. 24, 2011, followed by a May 18, 2012 deadline that falls two weeks before the races. At that point, pricing will return to its 2011 levels for the final two weeks leading up to race weekend, again emphasizing that fans who buy as early as possible will get the best value.

In addition, the Monster Mile has decided to expand the $ 10 junior ticket program for ages 14 and younger to include seating in all four turns for 2012. That includes seven alcohol- and tobacco-free sections. Junior tickets must still be accompanied by the purchase of at least one adult ticket, but with that adult ticket the purchaser is free to buy as many junior tickets as they need in that section.

Also added for 2012 with Dover’s new, low prices is the introduction of a “Design-it-Yourself” payment plan. Customers can spread out their payments by placing a 25 percent deposit on their tickets before Aug. 24, 2011, and then determine how often they want to pay into their balance and how much they’d like each payment to be. The payments can be scheduled by clicking here or by calling the ticket office at 800-441-RACE.

When purchasing in the preferred pricing period, returning fans have the opportunity to renew their same seats for the spring 2012 race weekend. New ticket buyers can place a deposit on their seats at the lowest prices beginning on July 5, 2011, and will have the chance to request a specific seating location following the Aug. 24, 2011 preferred period deadline.

NASCAR returns to the Monster Mile Sept. 30-Oct. 2, 2011 for the K&N Pro Series East race, the “OneMain Financial 200” NASCAR Nationwide Series race and the “AAA 400” NASCAR Sprint Cup Series race. For more information or to purchase tickets, call 800-441-RACE or click here.

This release contains or may contain forward-looking statements based on managementís beliefs and assumptions. Such statements are subject to various risks and uncertainties which could cause results to vary materially. Please refer to the Companyís SEC filings for a discussion of such factors.

Dover Motorsports, Inc. is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Delaware and Nashville Superspeedway near Nashville, Tennessee. For further information, log on to www.dovermotorsports.com.

 

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Dover Motorsports, Inc. (NYSE: DVD) is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Del. and Nashville Superspeedway near Nashville, Tenn. The company also hosts the annual Firefly Music Festival on its property each summer. Produced by Chicago-based Red Frog Events, the four day event features more than 100 bands on seven stages in The Woodlands at Dover International Speedway. For further information, log on to www.dovermotorsports.com.