New youth initiative seeks to engage with a younger audience
Dover International Speedway is pleased to announce the launch of a brand new kids club, aptly named the “Monster Mile Youth Nation.” Monster Mile Youth Nation is now available for fans to sign up by calling 800-441-RACE.
Exclusively for race fans age 14 and under, the new initiative provides opportunities for young fans to explore the sport of NASCAR at Dover International Speedway.
“We are constantly looking for new ways to engage our younger fan base,” said Mike Tatoian, president and CEO of Dover International Speedway. “Monster Mile Youth Nation is a great new initiative to reward our young fans and help them engage more with the track and the sport of NASCAR, both on race weekend and throughout the year.”
Annual membership costs $20 and benefits include:
- Free FanVision rental for one race weekend
- Free welcome gift that in 2015 includes items like a water bottle, Dover merchandise coupon and diecast car
- Special VIP area in the Monster FunZone for members to interact and relax
- Exclusive access to race weekend activities
- And more!
In addition to the these benefits, there will be a special section of DoverSpeedway.com dedicated to the Monster Mile Youth Nation with interactive games, NASCAR FAQs, newsletters and more.
For more information or to sign up for Monster Mile Youth Nation, call 800-441-RACE. You can also keep up with the Monster Mile at Facebook.com/DoverInternationalSpeedway, and on Twitter and Instagram at @MonsterMile.