Dover International Speedway unveils Flash Seats® for 2013
Monster Mile first NASCAR track with paperless system that gives fans “green” ticketing option
DOVER, Del. – Dover International Speedway is pleased to announce that beginning with the 2013 season, it will offer its customers Flash Seats®, an innovative, paperless ticketing system that gives ticket holders electronic venue access using nothing more than their credit card.
Flash Seats is the electronic ticketing system of Dover International Speedway’s ticket provider, Veritix®, and includes a number of great benefits for fans. Flash Seats allows fans to conveniently swipe in on race day with no paper tickets, using a credit card; to easily transfer tickets to anyone electronically, anytime, anywhere, right up to the start of the event; and to eliminate lost and stolen ticket issues.
“By implementing Flash Seats, the track is moving into the modern era of ticketing, while also promoting a greener, more eco-friendly ticketing option,” said Mark Rossi, vice president of sales and marketing for Dover Motorsports, Inc. “In addition, the Flash Seats capabilities create a number of benefits for fans, such as electronic ticket transfers and having your tickets live on your credit card, much like an airline check-in.”
Dover, the first NASCAR track to utilize Flash Seats, will offer the new ticketing option as a replacement for print-at-home tickets, and as an alternative for traditional track-printed tickets. Customers can select “Flash Seats” during the checkout process, at which point tickets will be applied to their credit card. On event day, all the customer will have to do is swipe their credit card to be scanned at the gate for entry.
“As the only NASCAR track to use Flash Seats, Dover is putting itself at the forefront of ticketing technology and showing its commitment to fans by giving them a system that is convenient and easy to use,” said Guy Villa, vice president of sales for Veritix.“We know that Dover fans will appreciate the flexibility that Flash Seats offers.”
NASCAR returns to Dover International Speedway May 31-June 2, 2013 for the June 2 NASCAR Sprint Cup Series race, the June 1 “5-hour ENERGY 200” NASCAR Nationwide Series race and the May 31 “Lucas Oil 200” NASCAR Camping World Truck Series race.
Dover Motorsports, Inc. (NYSE: DVD) is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Del. and Nashville Superspeedway near Nashville, Tenn. The company also hosts the annual Firefly Music Festival on its property each summer. Produced by Chicago-based Red Frog Events, the four day event features more than 100 bands on seven stages in The Woodlands at Dover International Speedway. For further information, log on to www.dovermotorsports.com.