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July 19, 2012

Have you heard about what is going on in RV Lot 10?

As Dover International Speedway prepares to play host to the inaugural Firefly Music Festival, presented by Red Frog Events, on July 20-22, fans that call RV Lot 10 home on race weekend might be amazed to see the transformation that is nearly complete.

Rebranded as The Woodlands at Dover International Speedway for the event, Firefly Music Festival is expected to become the East Coast’s premier music festival.

The grounds are set to feature more than 40 national touring musical acts this weekend, including The Killers, The Black Keys, Jack White, John Legend, Death Cab for Cutie, The Flaming Lips and many more — quite a different look for the lot that is used for folks to park their RVs, hang with other race fans and lay their heads at night on race weekend.

Attendance for the inaugural Firefly event is on par with all major, first-time music festivals, and will welcome fans from at least 48 states. The local economic impact for the area is expected to reach more than $8 million.

Here’s a rundown of some of the major changes that are turning RV Lot 10 into The Woodlands for this weekend’s three-day festival.

Stages galore!

The Firefly Music Festival will feature four stages spread throughout the grounds, named “The Porch Stage,” “The Lawn Stage,” “The Backyard Stage” and “The Firefly Stage,” with the final serving as the main stage for the event and featuring the likes of The Killers, The Black Keys and Jack White, amongst others.

The four stages have musical acts scattered on them throughout the day, giving festival-goers the option to move from stage to stage without ever taking a break from the music. However, the stages are set far enough apart from each other that if one wants to move away from the bands for a while, that option is available too.

The Brewery

On race weekend, staying in RV Lot 10 is a BYOB event. But for Firefly Music Festival, festival goers will be treated to The Brewery tent, featuring a range of craft beers from Delaware’s own Dogfish Head Craft Brewed Ales.

The Brewery will serve as an escape from the outdoors, as the huge tent will be an air-conditioned sports pub, featuring a number of TVs with live sports on and high-top tables to relax for a bit.

Firefly and Dogfish Head will also be unveiling the all-new Firefly Ale, a Dogfish Head Pale Ale specially brewed for the festival, giving fans the chance to try the newest offering from Dogfish which will be exclusively available at the festival.

The Vineyard

One corner of RV Lot 10 will get classed up quite a bit as it becomes The Woodlands with the introduction of The Vineyard, or what Firefly is calling “Napa Valley East.” The on-site wine bar will feature a wide selection of area wines, giving festival goers the chance to find a new favorite varietal while experiencing the East Coast’s version of California luxury.

Enhanced Food Options

While burgers and hot dogs are commonplace in the lots on race weekend, Firefly is stepping outside the norm for the festival and will offer guests a completely enhanced culinary and beverage experience.

Distinct pop-up restaurants will each have their own, unique concept and menu. Some options include Lemon Grass East Asian Bistro, Salud Mexican Grill, Trattoria Fresh Italian Pizza, The Burger Joint and more. For a complete listing of the original restaurants serving at Firefly, click here.

Hot Air Balloon Rides

If you are at Firefly and really want a great view of the transformation of RV Lot 10 to The Woodlands, there’s no better way to do that than to take a hot air balloon up, right on festival grounds!

For just $20 per person, festival goers will be able to take a ride in a hot air balloon high above the crowd while catching some of their favorite bands’ performances from a unique point of view.

The Arcade

Who doesn’t love video and carnival games? Well at Firefly, if you want to take a break from the music or you’re just waiting for your favorite band to set up, The Arcade is a great place to drop into.

Firefly has brought in vintage arcade games so those at the festival can tap into their childhood memories and see if their skills from year’s past hold up with games like pinball, skeeball, foosball and more!

With so much set to entertain festival goers in The Woodlands this weekend, Firefly is set to live up to its billing as the East Coast’s premier music festival.

Single day tickets are still on sale and can be purchased at www.FireflyFestival.com.

Suggested Links

For all information, including the full lineup, weekend schedule and all other things Firefly, click here.

To see photos of the setup progress being made in The Woodlands, click here.

To view up-to-the-minute news and photos from The News Journal, Delaware’s largest daily newspaper, click here.

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Dover Motorsports, Inc. (NYSE: DVD) is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Del. and Nashville Superspeedway near Nashville, Tenn. The company also hosts the annual Firefly Music Festival on its property each summer. Produced by Chicago-based Red Frog Events, the four day event features more than 100 bands on seven stages in The Woodlands at Dover International Speedway. For further information, log on to www.dovermotorsports.com.