Three new tracks, including Dover International Speedway, will headline the “Dash 4 Cash” program as it returns for the seventh consecutive year, and first as part of the NASCAR XFINITY Series. In addition to Dover, Bristol Motor Speedway and Darlington Raceway will debut as part of the program, while Indianapolis Motor Speedway will return in 2015.
Designed to highlight the unique competition between championship-eligible NASCAR XFINITY Series drivers, the highly recognizable program will potentially result in $1 million awarded to one talented driver.
“We’re excited that XFINITY has brought the ‘Dash 4 Cash’ program back and the reason is clear – the format has generated incredible intensity, making it popular for both competitors and fans,” said Jim Cassidy, NASCAR senior vice president of racing operations. “Since its inception, ‘Dash 4 Cash’ has brought increased notoriety to the drivers, teams and participating tracks in the NASCAR XFINITY Series.”
There will be more than just home track bragging rights on the line at Charlotte Motor Speedway in May. For the first time, the track will host the “Dash 4 Cash” qualifier, which will determine the four eligible drivers that will then compete for one of four $100,000 payouts.
Following Charlotte, the four Dash 4 Cash (D4C) events will include: Dover (May 30), Indianapolis (Jul. 25), Bristol (Aug. 21) and Darlington (Sep. 5).
Last season, Trevor Bayne was the highest-finishing points-eligible driver in the final D4C race at Iowa Speedway– which paid him and his fan partner, Henry, Ill., native James Dennis, $100,000 each.
“We know how important the Dash 4 Cash program has been in the past to these NASCAR XFINITY Series drivers, as well as the fans,” said Matt Lederer, Comcast senior director, sports marketing. “Everyone at Comcast is thrilled for the opportunity to help continue this tradition and be a part of the program this season. We hope Dash 4 Cash continues to enhance the excitement for the fans by bringing out the tenacity of these drivers as they put on a great show to get to victory lane.”
Here’s how the Dash 4 Cash (Twitter – #Dash4Cash) program works:
- The top-four finishers in the Charlotte race who are eligible to receive NASCAR XFINITY Series championship driver points will qualify for the first D4C race at Dover.
- The highest finisher of those four drivers at Dover – he or she does not have to win the race – will win the first $100,000 D4C award and automatically qualify for the next event at Indianapolis. The remaining three highest finishing points-eligible drivers at Dover will qualify for the race at Indianapolis.
- Those rules will apply for the remaining three events. If one driver wins the first three D4C awards and then wins the Darlington race outright, XFINITY will award the driver an additional $600,000 bonus, bringing the total payout to $1 million.
Fans can apply to be a part of the action by entering the NASCAR XFINITY Series $100,000 Sweepstakes at www.nascar.com/Dash4Cash or by visiting the XFINITY Zone throughout the season. Four lucky individuals and a guest will receive an all-expenses paid trip to the final D4C event at Darlington Raceway. The four fans will be randomly paired with the four eligible D4C drivers for that race, and the fan whose driver wins the D4C award will also go home with a check for $100,000.