Press Release

K’NEX Announces $ 100,000 Toy Donation to The Dale Jr. Foundation and The NASCAR Foundation

Release date: May 14, 2010
Contact: Heath White, JR Motorsports

DOVER, Del. – K’NEX, the most innovative and fastest growing construction toy company in America, announced today a donation of $ 100,000 worth of toys to The Dale Jr. Foundation and The NASCAR Foundation in conjunction with its sponsorship of the JR Motorsports No. 88 Chevrolet this weekend at Dover International Speedway. The donation was announced this morning by K’NEX officials at the DIS media center.

Both The Dale Jr. Foundation and The NASCAR Foundation will distribute the K’NEX toys to 19 separate charities, beginning with a $ 5,000 toy donation to Dover International Speedway benefiting Boys and Girls Club of America and Toys for Tots.

“This is a tremendous donation from the good people at K’NEX,” JR Motorsports co-owner and general manager Kelley Earnhardt said. “We’ve had substantial donations to The Dale Jr. Foundation in the past, but this is unique because it’s in the form of toys. There will be a lot of other charities that will benefit from this effort on behalf of K’NEX. We’re going to make sure these toys go a long way in helping underprivileged and special-needs children.”

The Dale Jr. Foundation will donate its portion to The Jamie McMurray Foundation, Jeff Gordon Foundation, Victory Junction Gang Camp, Make-A-Wish of Central & Western North Carolina, Women’s Auxilliary of Motorsports, The Pit Board Charity, Barium Springs Home for Children, Jimmie Johnson Foundation, Hendrick Marrow Program and The Ronald McDonald House of Charlotte.

"The K’NEX $ 100,000 toy donation is something I’m extremely proud to be a part of,” said K'NEX President Michael Araten. “I’m not sure of the exact numbers, but this definitely has to be one of the larger toy donations this sport has seen. We know The Dale Jr. Foundation and The NASCAR Foundation will put these toys to good use.”

The NASCAR Foundation will donate to A Place for Hope, AFLAC Cancer Center, The Ronald McDonald House of Kansas City as part of its NASCAR Day projects this year. Additional donations will go to Speediatrics Halifax Hospital and Baptist Hospital, Shands –USF and Stocks for Tots.

Additionally, for the month of May, K’NEX is donating 10 percent of the online products sales at K’NEX.com to The Dale Jr. Foundation.

ABOUT JR MOTORSPORTS

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s seven-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races.  JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series.  In 2008 JRM enjoyed a breakout season with four Nationwide Series victories between its two teams.  The company followed suit with four more wins in 2009.  The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, DEJ Realty, and The Dale Jr. Foundation. For more information on JR Motorsports, visit www.dalejr.com.

ABOUT K’NEX BRANDS

Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit www.knex.com.

ABOUT THE NASCAR FOUNDATION

The NASCAR Foundation embodies the compassion of the NASCAR Family and our commitment to serving communities. The Foundation supports a wide range of charitable initiatives that reflect the core values of the entire NASCAR Family. The NASCAR Foundation will use the strength of the sport and its people to make a difference in the lives of those who need it most. 

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Dover International Speedway is owned by Dover Motorsports, Inc. (NYSE: DVD), a leading promoter of motorsports events in the United States. DVD subsidiaries operate three tracks in three states, and present several hundred motorsports events each year. This includes 14 major, national events which include races sanctioned by NASCAR and the NHRA. Dover Motorsports, Inc. also owns and operates Gateway International Raceway near St. Louis, Mo., and Nashville Superspeedway near Nashville, Tenn. For further information log on to www.DoverMotorsports.com. This release may contain forward-looking statements based on management’s beliefs and assumptions. Such statements are subject to various risks and uncertainties that could cause results to vary materially. Please refer to the SEC filings of DVD for a discussion of such factors.