Dover International Speedway and Rich Mar Florist, a leading Pennsylvania-based business for more than six decades and an experienced NASCAR sponsor, have entered a multi-year partnership, track officials said today.
Rich Mar Florist, established in 1955, has three locations in northeast Pennsylvania which service the Lehigh Valley and areas of New Jersey with arrangements for weddings, corporate events and special occasions.
In recent years, Rich Mar Florist has also expanded into NASCAR sponsorships, providing funding for NASCAR Cup Series teams such as Rick Ware Racing and Front Row Motorsports.
“What started off as a very simple sponsorship a few years ago has turned into something larger than I ever imagined,” said Jonathan Morrissey, vice president of Rich Mar Florist. “My family and I are excited to partner with the Monster Mile and would like to thank our drivers, fans and track partners for helping us continue to ‘grow.’”
With this partnership, Rich Mar Florist is the “Preferred Florist of Dover International Speedway.”
“Sponsorship is so crucial in NASCAR, and we are pleased to link with a partner who understands the value of backing the sport’s teams and drivers,” said Mark Rossi, Dover International Speedway’s vice president for sales and marketing. “Rich Mar has provided many of our mid-Atlantic fans with beautiful arrangements for more than 60 years and we look forward to seeing its creativity on display at the Monster Mile.”
Follow Speedway news and updates on DoverSpeedway.com and keep track of the latest announcements via social media at Facebook.com/DoverInternationalSpeedway, or on Twitter and Instagram at @MonsterMile. For ticket information call (800) 441-RACE.