The only African American driver in the NASCAR Cup Series, Wallace has been outspoken about social injustice and his message.
You don’t need to know NASCAR to know Bubba Wallace.
The only African American driver in the NASCAR Cup Series, Wallace has been outspoken about social injustice and his message of compassion, love and understanding.
In his third full season behind-the-wheel of the iconic No. 43 Chevrolet Camaro ZL1 1LE for Richard Petty Motorsports, Wallace called for NASCAR to ban the display of the Confederate flag at its races. His call was answered, and two days later, the flag was banned at all NASCAR events and properties.
From there, Wallace was shot into mainstream stardom and has become an embodiment of the social justice movement within NASCAR, a symbol and leader to fellow drivers, industry members and fans alike.
Bubba Wallace founded the Live to Be Different Foundation, which aims to support disadvantaged individuals and those in need of a second chance with educational, social or other types of assistance regardless of skin color, gender, disabilities or socio-economic situation.
Ahead of Saturday’s Federated Auto Parts 400 at Richmond Raceway in Virginia (7:30 p.m. ET, NBCSN), Urban Outfitters launches two exclusive T-shirts with a $100,000 donation to the Live to Be Different Foundation through sales of the tees.
“We’re honored to be partnering with Bubba Wallace, NASCAR and Richard Petty Motorsports and announcing a charitable contribution to the Live To Be Different Foundation through the exclusive Bubba Wallace race tees,” said Gabby Conforti, Chief Merchandising Officer at Urban Outfitters. “We know that this is a movement and not a moment and we are so proud to be part of the positive change that Bubba is creating.”
The two tees in the collection were designed exclusively for Urban Outfitters are limited edition. The black UO Community Cares + Bubba Wallace Compassion Tee features “Bubba Wallace” text in his own signature, two hands shaking in solidarity with iconic black and white racing flags and Bubba’s racing number “43.” The white UO Community Cares + Bubba Wallace 43 Tee has Bubba‘s signature on the top left corner and bold graphics on the back including his race number and his Chevrolet Camaro ZL1 1LE.
“My hope is to empower the next generation to strive and achieve anything they put their mind to,” said the 26-year-old Wallace, who has been providing college scholarships to high school students since founding Live To Be Different in 2017. “This collaboration with Urban Outfitters will go a long way in spreading the message of compassion, love and understanding and enable the Live To Be Different Foundation to have a positive and lasting impact on as many individuals that we possibly can.”
The shirts will be available online at urbanoutfitters.com on Sept. 8 and at select Urban Outfitters retail locations.
“As well as helping to make the world a better place, partaking in the Live to Be Different Foundation collaboration with Urban Outfitters is a powerful way for us to continue to carry Bubba‘s message of compassion, love and understanding to new fans,” said Jim Hannigan, Richard Petty Motorsports vice president of licensing and merchandising. “This philanthropic partnership with Urban Outfitters is a new avenue, and a first within the motorsports industry. As a team, Richard Petty Motorsports is proud of cultivating this relationship.”
To shop the UO-Exclusive Bubba Wallace tees, click here.