General Tire will be the entitlement sponsor of the ARCA Menards Series East race on Friday, May 14, 2021, at Dover International Speedway.
General Tire will be the entitlement sponsor of the ARCA Menards Series East race on Friday, May 14 at Dover International Speedway, the opening race of the Monster Mile‘s NASCAR tripleheader weekend.
For the third consecutive year, the “General Tire 125” ARCA Menards Series East race will take the green flag at Dover. Sam Mayer, the ARCA Menards Series East champion, won the latest “General Tire 125” on Aug. 21 as part of the Monster Mile‘s six race extravaganza last summer.
In recent years, the ARCA Menards Series East has served as a proving ground for top drivers such as William Byron, Justin Haley and Joey Logano.
General Tire has been manufacturing tires for American passenger and commercial vehicles for more than 100 years, since its founding in Ohio in 1915 as The General Tire & Rubber Company.
“We are thrilled to continue our partnership with the Monster Mile,” said Travis Roffler, director of marketing for General Tire. “As General Tire continues our commitment to promoting regional and international series, this partnership is a natural fit as we continue to work to bring the fans exciting racing.”
The ARCA Menards Series East has been a staple of Dover International Speedway‘s race calendar every year since 2001. Past Dover winners in the ARCA Menards Series East include Aric Almirola, Harrison Burton and Bubba Wallace.
The May 14‐16 NASCAR tripleheader weekend at the Monster Mile also includes a NASCAR Xfinity Series race on Saturday, May 15 and the “Drydene 400” NASCAR Cup Series race on Sunday, May 16. The “Drydene 400” will be the 103rd NASCAR Cup Series race at Dover, one of only 10 tracks in the country to host 100 or more Cup Series events.