As their first charitable act together, NASCAR Cup Series driver Alex Bowman’s sponsor, Ally, is donating $75,000 to the Humane Society of Charlotte
What better way to bond than over a common cause.
Alex Bowman is set to be the new driver of the No. 48 Hendrick Motorsports Chevrolet in 2021. With that comes not only Ally’s sponsorship but also its partnership. The two must work together on and off the track.
As their charitable first act together, Ally is donating $75,000 to the Humane Society of Charlotte, the financial services company announced Thursday.
“My dog, Roscoe, is a rescue that I adopted in 2013 and he has been with me ever since,” Bowman said. “Anything to do with animals hits home for me, no matter what it is. Being at the Humane Society of Charlotte last week was really eye-opening when it came to everything they do to help animals in our community.”
— Ally Racing (@allyracing) December 10, 2020
Bowman has two dogs. In addition to Roscoe, he has another dog named Finn. Both make frequent appearances on Bowman’s social-media accounts.
Roscoe and Finn were actually spotlighted multiple times during NASCAR’s COVID-19 pause, as Bowman raced in the eNASCAR iRacing Pro Invitational Series. Bowman jokingly blamed any of his own iRacing woes on the dogs.
Update: I have to pee. Finn may take over during the next caution. I‘m sure that‘ll come soon pic.twitter.com/TQadkvIce2
— Alex Bowman (@AlexBowman88) March 22, 2020
“As a fellow dog lover with a pack of three rescue pups at home, I was thrilled to learn that Alex shares my passion for animal welfare,” said Andrea Brimmer, Ally’s chief marketing and public relations officer. “Our donation kicks off our relationship with Alex by being strong advocates for improving the well-being of all of our loved ones, including pets.”
The Humane Society expects to rescue and transfer more than 600 animals into its shelter in the next two months. Ally’s donation will allow the Humane Society to take in more animals from local transport partners, including those with special medical or behavior needs.
It’s just the first act of kindness from Bowman and Ally.
Bowman is replacing seven-time champion Jimmie Johnson, who retired from full-time racing at the end of the 2020 season. Johnson and Ally originally joined forces in October 2018, signing a two-year deal. That contract was then extended into a three-year gig in October 2019, keeping Ally on the No. 48 through the 2023 season.
When Bowman was announced as the new driver, Ally backed him.
“Having a partner like Ally that supports local charities, foundations, businesses, and even more is amazing,” Bowman said. “Ally’s donation will truly help the Humane Society of Charlotte and help save animals in Charlotte and the surrounding communities.”