Comcast celebrates Dash 4 Cash race with opening of Lift Zone in Dover community

With the NASCAR Xfinity Series Dash 4 Cash race this weekend at Dover, Comcast announces the opening of a brand-new Lift Zone in the Dover, DE community

PHILADELPHIA (May 13, 2021) — With the NASCAR Xfinity Series Dash 4 Cash race this weekend at Dover International Speedway, Comcast is excited to officially announce the opening of a brand-new Lift Zone in the Dover, DE community. Created in partnership with the Green Beret Project, the new Lift Zone will provide a safe space for students to access the Internet for free so they can participate in distance learning and do their schoolwork. Students at the center will also receive laptops to assist in closing the homework gap and digital divide. 

“We‘re proud to support military veterans who are making a difference in their communities,” said Rebecca Gray, Executive Director of Military & Veteran Affairs at Comcast. “Through this Lift Zone at the Green Beret Project, young people will be able to access education, job training, and other critical resources through the Internet.”  

Since 2018, Comcast has donated more than $200,000 during NASCAR‘s Dash 4 Cash to help close the digital divide. The efforts have enabled local non-profits in each Dash 4 Cash market, from Veterans Service Organizations to Boys & Girls Clubs, to make Internet connectivity more accessible for low-income families and individuals.

Lift Zones complement Comcast‘s Internet Essentials program, the largest and most comprehensive broadband adoption program for low-income households in the U.S. Internet Essentials has an integrated, research-based, wrap-around design meant to address each of the three major barriers to broadband adoption — insufficient digital literacy skills, the lack of a computer, and the absence of a low-cost Internet service.  The program is structured as a partnership between Comcast and tens of thousands of school districts, libraries, elected officials, and nonprofit community partners. For more information on Internet Essentials, visit www.internetessentials.com.

In March, on the 10th anniversary of Internet Essentials, Comcast announced it would invest $1 billion over the next 10 years to further close the digital divide and provide even more low-income Americans the tools and resources they need to succeed in an increasingly digital world.

“For years, Comcast has shown its commitment to supporting low-income families and veterans by ensuring they have access to an affordable and reliable internet connection,” said Adam Kramer, State Director, The Green Beret Project. “We‘re proud to partner with Comcast on the opening of this Lift Zone and look forward to the positive benefits it will bring to the Dover community.”

This weekend‘s NASCAR Xfinity Series race at Dover International Speedway concludes the Dash 4 Cash program, with full-time NASCAR Xfinity Series drivers, Brandon Jones, Josh Berry, Justin Allgaier and Noah Gragson competing for a bonus $100,000 in prize money. The highest-finishing Dash 4 Cash eligible driver at Dover will receive the bonus. 

About Internet Essentials

Internet Essentials is Comcast‘s signature digital equity initiative and the nation‘s largest and most comprehensive broadband adoption program. In 10 years, it has helped connect 10 million low-income Americans to broadband Internet at home, most for the very first time. Internet Essentials has a comprehensive design that addresses each of the three major barriers to broadband adoption. This includes: multiple options to access free digital literacy training in print, online, and in-person; the option to purchase a heavily subsidized, low-cost Internet-ready computer; and low-cost, high-speed Internet service for $9.95 a month, plus tax. The program is structured as a partnership between Comcast and tens of thousands of school districts, libraries, elected officials, and nonprofit community partners. Comcast has never raised the price of the program. For more information about Internet Essentials and Comcast‘s commitment to education and digital equity, please visit https://corporate.comcast.com/education. To apply, visit www.internetessentials.com or call 1-855-846-8376 for English or 1-855-765-6995 for Spanish.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, Peacock, NBC News, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information.

About The Green Beret Project

The Green Beret Project offers at-risk youth dynamic programming after school and on weekends. During these sessions, adult cadre build rapport and trust, while identifying the future young leaders for the program. There is informal and formal mentorship for youth, to include instruction addressing areas of need. As Green Beret Project youth show they are dependable through service projects, regular attendance, and responsible behavior, then they are asked to become leaders in the organization.